For the first day two speakers stood out : Helen Fisher and Paulo Coehlo.
Helen presented her research on what happens in our brain when we fall in love and what parts are active in certain situations. She also showed how she manages to put people in 4 different types and told us she has eleborated a questionnaire that helps her very precisely categorized a person in through these 4 temperaments.
Paulo told us that the most important thing for him was to have readers and therefore he isn’t opposed to free downloading of his works. He even argues that it helps him sell more of his work. He told us that people never comment on downloaded books but he gets thousands of emails concerning his “physical” books.